The landscape of retail is undergoing a seismic shift. Gone are the days when brick-and-mortar stores held exclusive dominion. Today, the e-commerce industry is booming, with global sales projected to reach a staggering $6.5 trillion by 2023 [Source: Statista]. For businesses, this presents a golden opportunity: a chance to tap into a vast, ever-growing market of online shoppers. But capitalizing on this opportunity requires a…