What is Live Chat? The Ultimate Guide to Live Chat botpenguin.com

Live chat is an internet service that allows businesses to converse with visitors and consumers on their websites in real-time. Companies used to utilize live chat as a customer service channel. However, today, sales and marketing teams employ live chat to convert visitors into leads and please current customers since the way consumers investigate and buy from organizations has transformed. A visitor will come to your site, leave, be reminded, return, leave again, evaluate options, return, and perhaps buy – all while switching between devices. If they're satisfied with their purchase, the cycle continues.