What does E-A-T stands for? Explain. - Qanda

"E-A-T stands for Expertise , Authoritativeness and Trustworthiness. Explaination of each of them are given below –

Expertise –It refers to the one, who creates the main content on page. Few questions have been arised while examining it –
Do they have any expertise regarding the particular niche?
Do they own the credentials?
Moreover, the recently updated version of guidelines explains the exception, that has been implemented by the GOOGLE regarding ‘everyday expertise’. It refers that people with appropriate life experience in specific topics can be tagged as ‘Experts’ (No formal training or education required). However, this condition can be only relevant for Non- YMYL content.

Authoritativeness – This refers to the main content, the provided content and the website on which it displays. The explaination of authoritativeness gives us a broad hint on what this refers to Google and other websites.
It means owning a recognized authority. People recognize you, your background and consider you as a leader in your respective industry. They give you the tag of ‘relevant source of information’.

Trustworthiness – It refer to the creator of main content, the provided content and the website. Being a trustworthy expert and source reflects that people can uphold the faith in you regarding providing relevant and accurate information. – For more info visit – https://www.blulex.com/qanda/
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