Top 7 tricks to reduce customer acquisition cost with case studies! botpenguin.com

Customer acquisition cost is an indicator of your marketing success. It goes by the marketing formula of lowering the customer acquisition cost (CAC) is more the number of customers. It also gives an additional return on investment (ROI). In simple words, when CAC is high, customer values go down. Thus, the business isn’t optimally operating. When customer acquisition is reduced, a company can increase its revenue.