Micro-Location Technology Market is estimated to be US$ 96.01 billion by 2030 with a CAGR of 19.6% during the forecast period prophecymarketinsights.com

With the use of contextualised messaging, micro-location technology enables marketing and micro-localization in order to connect with customers near a particular product, close to a business, or inside a certain industry. It makes it possible to perform tasks like proximity marketing, circulation mapping, and e-commerce data for physical establishments. The lack of effectiveness of GPS in indoor premises and the rising popularity of mobile devices are the two main factors propelling the growth of the global market. Additionally, the need to provide a distinctive consumer experience in the retail and hospitality sectors is accelerating global market growth.