Does owned media follows the pull marketing strategy? – Qanda blulex.com

Owned media treads on the wheel of pull marketing strategy. It often focuses on sending the content to the user and then allows the user to himself/herself associate with the organization. This is often conducive to the growth of the business as it is a general perception that a company chasing after a customer and this image is negative. Instead companies now send exclusive and catchy content to the customers that makes the customers gravitate towards the company. Further, this increases the goodwill of the company. – For more info visit – https://www.blulex.com/qanda/