
A Complete Guide to the Types of Custom Display Boxes
Do you know a fact? If you use a custom display box wisely, it will help you to showcase your products effectively. The effectiveness can be assessed through the visibility and sales of your products in customized display boxes. Hence, marketing your business becomes very easy with personalized display boxes.
These boxes offer a customization feature, which means you can easily choose or suggest changes in the design of the box. Make sure to align the design with the core values and essence of your brand. It will fulfill the marketing purposes of your product, and also it will protect your product’s integrity.
This post will explore the varieties of display boxes and how they can be used to level up your brand.
Counter top displays
Why use a countertop box?
Countertop displays are the location of the products that are displayed at the eye level of a consumer.
A well-designed countertop display packaging will strengthen the purchasing rate of your products. So, make sure to design your product packaging with attractive visuals and clear messaging. This way, you can convince customers to add it to their shopping basket.
According to a study, lower selves products aren’t noticed while consumers pick up more products from the eye-level shelves.
How to use countertop display packaging?
New products
Feature new product launches on countertop displays to generate excitement and encourage customers to try them out.
Seasonal promotions
Use countertop displays to promote seasonal items or special offers, as we know limited-time deals grab more customer traffic.
Floor display boxes
Big impact
Floor displays are large and freestanding, which makes them get noticed from a far distance. These are ideal for showcasing new products, special promotions, or high-value items.
Strategic placement
Floors displays are spacious and this will help you in creating a design and printing important information on the box. They can be strategically placed in high-traffic areas of a store to maximize the impact of your product.
How to use floor display boxes?
It can be used for brand awareness
Utilize floor displays to boost brand awareness by featuring your logo and brand messaging prominently.
Cross-promotion
Use floor displays to promote complementary products together.
For example, a display for a new coffee maker could also display coffee beans and mugs.
Power wing display boxes
Power wing displays also known as sidekicks are hung on the retailer shelves. They have two side panels that fold out. It means they offer more display space. This allows you to print more product information or visuals.
Space-efficient
Power wing displays are a great space-saving option because they offer a large display area without taking up a significant footprint on the shelf.
How to use power wing displays?
Fragile Items
The enclosed design of power wing displays can be ideal for showcasing delicate or lightweight products.
Multi-product bundles
Use power wing displays to promote product bundles or gift sets by showcasing all the included items together.
POP display boxes
Pop display boxes are used for strategically displaying the product in order to catch the attention of the consumers. They are usually placed at the cash counters or at the start of a retail shop.
Last-minute shopping capability
Whenever consumers reach the checkout areas of a brand and discover these products. The display makes them buy that specific product at the last minute of their shopping.
How to use POP display boxes?
Candy and snacks
Candy, gum, and snacks are popular choices for POP displays.
Small Electronics
Phone chargers, portable speakers, and other small electronic accessories can benefit from the last-minute visibility offered by POP displays.
Cosmetic display boxes
Cosmetic display boxes are a luxurious choice for visually appealing beauty products. Presentation is the only way to grow your beauty products.
Organization and visibility
Custom cosmetic displays can help organize your products on shelves while keeping them visible to customers.
Here’s how to use cosmetic displays
Makeup collections
You need to set up a compartmental box for different cosmetic products like lipstick, eyeshadow palettes, etc. This will display your overall beauty collection.
Gift sets
Create a dedicated display for pre-packaged gift sets. Make these easy for customers to find and purchase.
Conclusion
In conclusion, custom display boxes are a powerful marketing tool that transcends simple product protection. By understanding the various types of display boxes, from countertop displays to POP displays, you can strategically showcase your products and maximize their impact on potential customers. Remember, a well-designed display box acts as a silent salesperson, grabbing attention, conveying brand identity, and ultimately driving sales. So, unleash your creativity, explore the possibilities of custom display boxes, and watch your brand take center stage!
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