Plumber SEO Guide: Tips to Drive More Traffic and Leads

You understand as a plumber the value of having a consistent clientele. However, the internet has fundamentally transformed how customers hunt for and choose plumbers. The days of leafing over the Yellow Pages are long gone.

For those seeking plumbing services, search engines such as Google and Bing are now the first call.

You will thus have to make SEO investments to get more clients for your company.

What Is SEO For Plumbers?

Seo for plumbers is the application of search engine optimization best practices to raise the online presence of your plumbing business. More on this later; its major objective is for your website to show your target keywords on the top page of search engine results.

Your company will attract more possible clients the higher your website ranks in search results.

Why Do Plumbers Need SEO?

Google’s Keyword Planner estimates that monthly searches for “plumbers near me” total about 800,000. Thousands of monthly searches also go for other particular plumbing services like “emergent plumber near me” and “water heater repair”. You will be lost in so many chances to interact with possible consumers without SEO for plumbers.

Although including SEO in your whole plumbing marketing agency can appear difficult, there are quick and easy actions you can follow to master the SEO principles and produce outstanding outcomes.

1. Create & Optimize Your Google Business Profile

Google is still the most used search engine worldwide with more than 83% search market share; so, ranking highly on their search results is vital. Making and perfecting your Google Business Profile—formerly known as Google My Business—will help you to reach this target. With this free local listing, Google Maps packs results for local searches including “plumbers near me” showing your company.

You can follow a step-by-step guide on how to create or claim your Google Business Profile and Bing Places for Business.

For your GBP profile, the next step is to optimize it. This means:

• Setting your business category.
• Setting your service areas.
• Adding the specific services you offer.
• Adding other basic information such as your phone number, address, opening hours, and website link.
• Add photos of your office/headquarters, staff, and completed plumbing.

We also recommend adding photos of your office, staff, and completed plumbing projects. The more complete your profile looks, the better your ranking will be.

2. Request Reviews from Previous Customers

Reviews reflect your experience and assist in establishing confidence in your brand, so they are a significant ranking criterion. Here are some methods you may apply to compile additional reviews for your neighborhood plumbing company:

• Get past clients to review your Google Business Profile, website, or social media profile.
• Create a unique review link through the Google Business Profile Manager and send it to existing customers.
• Add your review link to your website and email signature.
• Turn your review link into a QR code and print it on flyers, business cards, and other marketing collateral.

Conduct SEO For Plumber’s Keyword Research

Regarding plumbing services, keywords are quite important. When your possible clients look for plumbing industry-related services in your location, you must find out which words and phrases they are using.

Once you have found these keywords or phrases, you can utilize them deliberately and naturally throughout your website material to enable consumers to swiftly and easily access your offerings.

Here are tips to help your keyword research:

A. Use Google Search Console & Google Keyword Planner

• Both of these tools are free to use and can be extremely valuable in identifying the right keywords for your website. The Queries data found under Google Search Console’s Performance report shows you which keywords people use to find your web pages online.
• To access the Keyword Planner tool, you will need to sign up for a Google Ads account. You can enter a list of plumbing-related search terms into this tool, and it will give you additional keywords you can use. It will also show you how much traffic those keywords generated.

B. Know how to use transactional-intent keywords

These are keywords that include the name of a city/town or the term “near me” (e.g., “plumbing service near me” or “rooter service in Atlanta”). People typically use these keywords when they intend to take action, so queries like this are often followed by a call or a visit to your website.
Since these keywords get you leads fairly quickly, it’s a good idea to include them on your website homepage and dedicated Service pages.

C. Know how to use informational-intent keywords

Keywords such as “Why does my shower smell?” are generally used by searchers who are trying to learn more about a specific subject. They are not exactly looking to hire plumbers right away.

While these keywords don’t provide immediate sales or leads, they can be useful as topics for blogs or FAQs on your website. These types of content help build trust and strengthen your authority, which can ultimately boost your Seo for Plumbers ranking.

4. Create Service Pages & a Contact Us Page

Each plumbing service that you provide should have a dedicated page on your website. This will not only allow customers to learn more about your business but also help boost your ranking in local search results. When creating Service Pages, be sure to:

• Write clear descriptions to help visitors determine if the service is right for them.
• List the specific areas you serve.
• Highlight your unique selling points.
• Inspire confidence by showcasing your reviews and accreditations.
• Provide your contact details and a web form they can use.

If you do not yet have one, design a Contact Us page for your website. This should have your phone number, email address, and actual address among other contact details. We also recommend integrating an embedded map that shows your rating, location, and a get directions button to your office.

5. Create Local City Service Pages

If you have several sites and service areas, you might want to design a different webpage for every city you handle. Use local sights, neighborhoods, and keywords (such as “drain clearing Atlanta” or “leak repair Atlanta”) to maximize these pages. We also recommend showcasing reviews from local customers and a map of the area.

If done well, Local City Pages can help expand your reach and ensure your website ranks high in local search results.

6. Work on Your Off-Page SEO

Another essential part of a successful local SEO strategy is off-page SEO. This refers to the SEO techniques that are applied outside your website to boost its ranking.

Popular off-page SEO tactics include link-building and directory citations.

A. Start link building

Link building is the process of finding links from other websites that return to your own. These links, known as “backlinks” in the SEO for Plumbers World, rate highly among Google’s elements of importance.

Your rating in search results will be higher the more excellent backlinks your page features.

You could apply several link-building techniques, among them are:

• Guest blogging – involves writing a blog post for other relevant websites. This will not only allow you to get a backlink but also help you improve brand exposure and build relationships. Try searching for this, ‘plumbing blogs accepting guest submissions’
• Becoming an expert source – involves signing up for online services like Help a Reporter Out (HARO), where you can become a source for bloggers and journalists. By using these kinds of services, you can showcase your expertise in the plumbing industry and get high-quality backlinks. This helped our client get placement in Martha Stewart Living:
• Link reclamation – involves conducting a backlink audit to identify, fix, and replace broken or lost links with updated URLs.

B. Get listed in directories (also called NAP Citations)

Business directories such as Yelp, BBB, Houzz, and Home Advisor will include your phone number, business name, and address. These NAP citations—which are essential for enhancing your local SEO—are termed listings. Make sure your NAP information matches those shown on your website and Google Business Profile when requesting directory listings.

7. Improve Your On-Page SEO

One-page SEO is about strategically enhancing your website so it ranks higher in search results and attracts more relevant visitors. Here’s how you rapidly and effectively boost the on-page SEO of your website.

A. Write compelling title tags and meta descriptions

Both title tags and meta descriptions appear in search results, so it’s crucial to ensure they are properly optimized.

For the home page title tag (up to 57 characters), you can add your business name and your main service:

• example: Expert Plumbing Services | [Business Name]
• example 2: [Business Name] – Trusted Plumbing – Atlanta, GA

For location pages, you can add the name of the city next to the service:

• example: Emergency Plumbing in Atlanta | 24/7 Plumbing Repairs
• example 2: 24/7 Plumbing Repairs – Serving Atlanta, GA

As for meta descriptions, make sure they are informative and compelling. Provide only the necessary details about your service and business. Also, keep them short (Up to 155 characters) so Google does not truncate them. Include the phone number as a CTA, which is clickable on mobile phones from the search page.

You can use AI tools to help you brainstorm.

B. Create SEO-friendly URLs

• Instead of super long website URLs, opt for short and descriptive URLs that contain your target keywords. Below is a good example from one of our clients:
• Short and descriptive URLs help people understand what your webpage is about before they click on it. This will also help search engines better index your pages and thus contribute to improved rankings.

C. Create mobile-friendly pages

The mobile responsiveness of your website can do wonders for your overall SEO performance. After all, most local searches for businesses these days are conducted using smartphones.

Making your website more mobile-friendly can be as simple as switching to an updated web design.

You can also make the following adjustments to ensure your site runs smoothly on mobile devices:

• Avoid adding large videos to a page.
• Compress all images.
• Keep your content short and simple.
• Add click-to-call buttons in key areas.

D. Optimize your content

Creating informative, original, and engaging content will make your website more rank-worthy. Provide simple, easy-to-understand descriptions of your services and highlight how they can help your customers. Use relevant pictures and infographics to provide useful context and strengthen understanding.

Avoid stuffing your content with too many keywords. Instead, use them strategically to make your content helpful for users first, not just search engines.

Also, use a good mix of consistently posted and updated blog content, videos, FAQs, and seasonal plumbing tips to answer questions your customers might have about your services or plumbing in general.

8. Start Tracking SEO Results

Set aside some time to track and evaluate your search engine optimization initiatives. Google Search Console and Google Analytics let you evaluate the state of your website.

View statistics including organic traffic, keyword performance, and conversion rate.

Your Google Business Profile’s performance is another area of interest. Search your company then click on the performance icon.

Examine these numbers to see which tactics worked and which required work. In this sense, you can keep raising your plumbing business’s ranking and obtaining improved performance.

Following these SEO guidelines will help you to use search engines to present your company and draw more possible clients.