Top 6 Common Content Types and How to Utilize Them!

When you hear the phrase “content marketing,” what comes to mind? Others choose case studies
or white papers, while some marketers choose blogs or social media posts.

All these are true, and you can access more content marketing varieties. There are a few that
pleasantly surprise you here.

Let’s explore some of the various content categories in accordance with the best digital marketing
company in Nagpur that you may use in your marketing strategy and discover how to master
content.

Top 6 Common Content Types and How to Utilize Them:

Blogs:

Blog postings are an excellent tool for bringing pertinent, exciting content to your target audience and may be one of the most well-liked sorts of content marketing.

Blogs not only provide a chance to show off your knowledge and authority on a subject, but they also put you in a position to regularly inform (and maybe even amuse) your readers.

In addition, blog articles are fantastic SEO tools since they boost inbound connections to your website, increase the number of searchable pages on your website, and generate organic traffic, according to the content strategist of the digital marketing firm in Nagpur.

To maximize the Benefits of Blogging:

Social Media Content:

One of the most dynamic platforms is social media kind of content marketing because of its
variety of channels and the diverse audiences it attracts, as per the top digital marketing agency
in Nagpur.

You can use different material, including videos or live streaming, adapt your content for each
network, and drive traffic to your website from your posts.

By providing signals to search engines, social media can help your SEO. It can also help you
interact with your target audiences, provide a channel for customer support, and keep companies
at the top of consumers’ minds with new material.

To maximize your use of Social Media:

 Please choose the most appropriate platforms for your brand and consider how to use
them.
 You might wonder what the average ages of the platform’s users are. Do visitors go there
for amusement or education? What kinds of content perform best across various
platforms?
 Regularly publish content consistent with your brand language, and respond to user
queries, reviews, and comments.
 Avoid overselling. Be enticing 20% of the time and helpful or entertaining the remaining
80%.

Videos:

Unquestionably, a video is one of the most well-liked forms of content marketing. In general,
more individuals than ever before are watching videos online, says the industry expert of the
digital marketing firm in Nagpur.

Fifty-four percent of customers want to see more videos from the companies and brands they
like. Online videos can educate customers, increase conversion rates, and engage viewers.

To maximize the Value of a Video:

 Because your consumers are at different stages of the purchasing process, choose your
goal carefully. It might be awareness, education, entertainment, etc. Consider engaging
introductory videos for individuals just starting, as well as how-to or product
demonstration videos for those closer to making a purchase.
 Include video in the various forms of material you create. Videos have been shown to
boost interaction with emails, social media posts, and blogs.

Podcasts:

It’s been fascinating to watch or listen to, as podcasting has come back to life recently. Monthly
listeners are increasing by 24% yearly, and in 2023, advertisers want to spend $500 million on
podcast advertisements.

Why should you include this in your mix of content marketing? When you create a podcast, you
have a captive audience that will listen for as long as your content is worthwhile. Also,
podcasting allows you to humanize your business and show your audience that you are a thought
leader.

To maximize the Benefits of Podcasts:

 Consider your reasons for starting a podcast and what you can do to set yourself out from
the competition.
 Make sure you know your target market, what people desire to hear, and how you may
deliver it give it repeatedly.
 Think about how you may effectively include your brand in the podcasts.
 Make sure you have the time and money to sustain an ongoing program. Although you
must also be committed, listeners will subscribe to a podcast they enjoy.

Case Studies:

How Our Product Helped a Hotel Client Achieve a 2000% ROI!

“With Our Services, Manufacturing Company Increased Conversions by 10x!”

Case studies are a highly effective approach to using actual examples from real-world situations
to show the excellence of your goods or services, according to the expert of the digital marketing
agency in Nagpur.

Maximum consumers who are investigating purchases use case studies as their primary source of
information. Case studies are popular with customers because they allow them to understand
how your outcomes might enhance the value of their brands. This kind of content marketing
enhances the reputation and trust of your company.

To maximize the Benefits of Case Studies:

 When deciding which to include in case studies, choose the client experiences that
produced likely results. You want to demonstrate to readers the efficacy of your strategy
or services and that you have the systems to repeat the success.
 Please include information about the particular problem your client was trying to solve,
the measures you took to solve it, and the specifics of the results.

Infographics:

It takes more than just presenting information to educate a customer on valuable tips or relevant
data; it’s also about establishing your brand as an industry expert.

Infographics can help you communicate helpful information about an exciting topic and your
brand in an easily digestible format.

These graphic assets, which are simple to incorporate with other content marketing strategies like
blogs, social media, and white papers, assist you in establishing authority and trust with potential
clients. The best aspect is that they are very shareable, which may fast expand your following.

To get the most out of Infographics:

 Your infographic should convey a tale that matters to your target audience; therefore,
choose a topic that is important to them.
 Compile current and fascinating facts on your subject.
 Make the infographic attractive and practical by investing in quality design. Hiring a third
party is well worth the cost if you need an internal design team.
 Incorporate your infographics into blogs, social media graphics, and other content.
Smaller pieces of information are ideal social media “teaser” material for the entire
graphics.

Conclusion:

Given the variety of content kinds available to marketers, it’s critical to comprehend the
functions, advantages, and disadvantages.

You should pick two or three types of content first because not every kind of content works for
every brand. When you have enough information to determine what is effective and what is not,
you can use it to inform decisions about allocating your marketing resources so that they are
working the hardest for your brand.

Most crucially, it’s rare for any of these six material forms to exist. Once you’ve worked hard to
write a fantastic blog post with tonnes of data, search for chances to reuse it by making a video,
infographic or both; advise the best digital marketing company in Nagpur.